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newslettersLatent Space (Substack)Aug 21, 2026

Simulation: the new Scaling Law — Joon Sung Park, Simile AI

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Sentiment: neutral

TL;DR

Joon Sung Park, CEO of Simile AI, has transitioned from developing viral generative agents to creating 8 billion digital twins of every living human, turning what was initially seen as a fun project into a significant and serious enterprise. This shift underscores the growing importance of simulation technologies in real-world applications.

Detailed Summary

Joon Sung Park, CEO of Simile AI, has transitioned the company's focus from its initial generative agents project to developing 8 billion digital twins representing every living human. This shift reflects a move from an experimental phase to a more serious and impactful business venture aimed at leveraging simulation technology on a massive scale. The broader impact could revolutionize industries such as healthcare, urban planning, and personalized marketing by providing detailed digital representations of individuals.

Key Points

  • • Joon Sung Park is the CEO of Simile AI.
  • • The company has moved from generative agents to digital twins.
  • • They aim to create 8 billion digital twins of living humans.
  • • This project has evolved from a fun exploration to a serious business endeavor.

Source: Latent Space (Substack)

Score: 48